Serra joins SCCLF as the Marketing Coordinator and is responsible for leading the organization’s marketing, communications, and storytelling efforts across South Carolina. She supports the mission by elevating the visibility of SCCLF’s programs, borrowers, and community impact through strategic digital content, brand development, and community engagement initiatives. Serra brings over 5 years of experience in marketing and communications, with a background in content creation, social media strategy, and brand management, and has worked extensively in education and nonprofit environments, driving outreach and engagement.

Serra holds a degree in mass communications and media arts from the University of South Carolina and is passionate about using marketing to empower communities, support small businesses, and expand access to opportunity across the state. She has a strong appreciation for hospitality, charm, and culture. Outside of work, Serra enjoys exploring Charleston’s food scene, spending time with friends, attending concerts, and channeling her creativity through graphic design and photography, as well as traveling whenever the opportunity arises.